Pride of Our Footscray Turnaround Wiki

Pride of Our Footscray Knowledge Base

The authoritative knowledge base for the Pride of Our Footscray venue turnaround. Combines strategic direction, financial analysis, operational data, technology architecture, and governance frameworks to support decision-making across the business.

Summary

Type	Count
Entities	55
Concepts	134
Sources	62
Decisions	8
Total	262

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Entities

People

• Shaemus Corcoran — Director, pro bono bookkeeper, turnaround project lead (Exude Group)
• Emily Rose — Events and programming coordinator
• Mat O’Keefe — Founder, CEO, and majority shareholder
• Monique Anderson — Venue Manager
• Maggie O’Keefe — Governance and legal reviewer; reviewed draft constitution (Sep 2025)
• Tom Nguyen — Casual staff; events, digital, performer payments, website (1-2 days/week)
• Fernando Cardoso — Casual bartender; only staff with Deputy pay rates configured
• Karam — Former accountant at Collins & Co (historical; departed)
• Lorelei Gardner — Former Food Safety Supervisor (historical; departed)
• POOF-DOOF — Largest gay nightclub competitor in Australia

Council & External Contacts

• Adam Debono — Environmental Health Officer, Maribyrnong Council; conducting kitchen inspections
• Charlene Poole — Assisting kitchen setup alongside Mon (Mar 2026)
• Maribyrnong City Council — Local government authority; food premises, building, licensing, NTE programs

Systems & Platforms

• Amaka — Middleware integration: Square POS to Xero
• Campsite.bio — Link aggregation tool (LinkTree equivalent)
• Deputy — Staff rostering, time tracking, and semi-automated Xero payroll export (HIGA award gaps documented)
• Designmodo Postcards — Email newsletter design tool
• Google Business Profile — Local business listing (4.7★); managed by Tom and Emily
• Google Workspace — Cloud productivity and infrastructure suite; Gemini AI capabilities/limitations for email triage; native shared inbox architecture
• Lumi — Alternative finance provider, largest current loan facility
• MeetUp — Event promotion and community engagement platform (recently adopted)
• Meta Business Suite — Instagram and Facebook management platform
• Optus — NBN business broadband; single point of network failure
• PinTuna — Membership and loyalty platform (Pride Perks); platform under review — Square Loyalty recommended
• Square POS — Point-of-sale and payment processing system
• TryBooking — Event ticketing platform and customer data source
• Westpac — Primary banking partner and loan provider
• Xero — Cloud-based accounting system
• Zeller — EFTPOS card processor; not integrated with Square (causes SQ-600000 clearing issue)

Financial Entities

• Birchal — Equity crowdfunding platform; preferred for capital raise (blocked by s 113 breach)
• BizEdge — Westpac debt consolidation platform; sub-$500k in 4 hours
• Collins and Co — External accounting firm; going to tender after current lodgement ($8k outstanding)
• Commonwealth Bank — Secondary bank for cash deposits; creates dual-bank reconciliation requirement
• Judo Bank — Specialist hospitality lender (Melbourne); recommended for debt consolidation (not yet engaged)
• Zai Australia — Payment processor for Lumi loan repayments (since Nov 2025)

Suppliers & Service Providers

• ALM — Major Victorian liquor wholesaler
• American Billiards — Landlord; Italian-Australian family business; owns 86-88 Hopkins St building
• Greater Western Water — Trade waste consent provider for kitchen expansion
• Mountain Goat Brewery — Strategic beer supplier; 54,000L deal 91-93% complete; renegotiation triggered
• Paramount — Largest Victorian liquor wholesaler
• VCPG Security — External security provider; mandatory for Late Night licence ($38/hr std, $85/hr Sun)

Technology Vendor Evaluations

• Fathom — Xero reporting add-on ($65/month, Brisbane-built)
• Hiver — Shared inbox tool (free or $25/user/month)
• KeyPay — Payroll + rostering with native Xero integration (~$120/month)
• LinkMyBooks — Square-Xero integration alternative to Amaka (4.98/5, ~$62/month)
• Microkeeper — Budget rostering ($4-6/employee/month)
• RosterElf — Rostering platform (4.88/5 Xero rating, ~$140/month)
• Tanda — Rostering with real-time award interpretation (4.47/5)

Licensing & Music

• OneMusic — APRA/PPCA joint music licensing; rate varies by venue classification

Promoters & Booking Agencies

• ITDEVENTS — Australia’s leading LGBTQIA+ concert promoter (since 2010); controls Drag Race alumni national tours; promoter model at 500–1,500 cap venues

Co-operative & Mutual Sector

• BCCM — Business Council of Co-operatives and Mutuals; peak body; free Co-op Builder and Capital Builder tools at getmutual.coop
• Hopsters Co-operative Brewery — Australia’s first hospitality co-operative (Enmore, NSW); 850+ members; volunteer operations model; most relevant precedent for Pride’s co-op conversion

Community & Strategic Partners

• Midsumma Festival — Melbourne’s premier queer arts festival; strategic programming partner; Midsumma Westside across 5 western councils
• Victorian Pride Centre — Australia’s first purpose-built LGBTIQA+ community centre (St Kilda); ~200 cap event hall; strategic partner (not competitor)

Organisations

• Pride of Our Footscray — LGBTQ+ venue in Footscray, Victoria

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Concepts

Operations

• Bar Operations — Bar service, supplier management, and stock
• Event Setup — Event creation, ticketing, and promotion workflows
• Food Premises Registration — Class 2 food premises registration with Maribyrnong Council: process, fees ($1,425), FSS, trade waste; exhaust ventilation 8kW threshold, ventless oven certification
• Events and Programming — Strategic programming and event calendar
• Food Menu Strategy — Menu items (3 tiers), pricing, food cost targets (23–26% blended), equipment priorities, pre-show packages, late-night positioning
• Food Waste and Stock Control — FIFO, tiered par levels (dead/base/event), cross-utilisation matrix, waste benchmarks, FSANZ temperature rules, technology stack (Square → MarketMan)
• Kitchen Expansion — Venue kitchen opening and equipment setup
• Landlord Relationship and Lease Terms — Lease obligations and venue operations
• Licence Reclassification — Transition from Restaurant to Late Night venue licence
• Operational Safety — Victorian OHS Act framework, fatigue management (CRITICAL: 16-hr shifts vs 12-hr benchmark), incident reporting, security contractor supervision, CCTV compliance, psychosocial hazards
• Performer Scheduling Strategy — Performer booking and cost optimisation
• Event Pricing Benchmarks — Melbourne LGBTQ+ venue pricing comparators, tiered pricing models, touring act economics (corrected Apr 2026)
• Touring Act Booking Economics — DRDU/RPDR fee tiers ($3k–$60k+), deal structures, break-even model ($7.9k–$15.7k total cost), agency landscape, anchor event strategy
• Footscray Development Pipeline — Infrastructure, residential development, population growth near venue; oversupply risk
• Footscray Night-Time Economy — Maribyrnong NTE data, crime stats, venue closures, council programs, venue landscape
• Programming Model — Event types, frequency, and revenue analysis
• Staffing and Roles — Leadership, delegation, and team capacity
• Staffing Model — Team structure, responsibilities, and scalability
• Sunday Market and Drag Brunch — Phased Sunday programming: free market → drag brunch ($69/pp) → weekly hybrid ($144k–$240k annualised net); Footscray gap analysis, demographics
• Supplier Management — Procurement, vendor relationships, and costs; Melbourne food supplier directory
• Trading Pattern — Weekday and weekend trading constraints
• Venue Operations — Day-to-day management, cash handling, and coordination

Events & Programming (by Category)

• Cabaret and Burlesque — Performance series (Sins of the West, Shake It, Soft Bodies); 18 events, avg 64.5 attendance, $41k revenue (15%)
• DJ and Club Nights — Saturday nightclub programming; transitioning to Theatre Restaurant model (Apr 2026)
• Drag Performances — Theatrical drag shows beyond Bingo; tributes, showcases, character shows; 27 events, avg 28.1 attendance
• Film and Movie Nights — Community screenings; Wednesday rotation; Rainbow Popcorn series
• Fundraiser Events — Cause-driven events; 149 avg attendance; brand alignment with community ownership
• Live Music — High-impact concert events; 143.8 avg attendance (highest per-event); rare but significant
• Pride Comedy — Recurring monthly series; 21 events, avg 39 attendance, $20k revenue
• Private Functions — Emerging category: birthdays, hen’s parties, corporate hire; no templates yet (OPS-003)
• Programming Calendar — Master weekly rotation: Wed 4-cycle, Thu monthly, Fri fortnightly, Sat/Sun evolving
• Speed Dating Events — Queen of Hearts series (gay + sapphic variants); Thursday rotation; customer acquisition
• Themed Nights — Pop culture events (Taylor Swift, Chappell Roan, Emo, Grunge); highest avg attendance (114.1)
• Trivia Nights — “Let’s Get Trivial” series; Wednesday rotation; 8 events, avg 37.8 attendance

Strategy & Leadership

• Brand Positioning — Brand identity and market positioning
• Capital Raise Strategy — Shareholder fundraising and expansion financing
• CEO Bottleneck — Leadership capacity constraints and delegation barriers
• Cost Reduction Strategy — Operational cost control and efficiency levers
• Debt Restructuring Options — Three pathways to resolve $357k debt: refinance, SBR, informal workout
• Customer Acquisition Strategy — Digital channels and customer growth tactics
• Customer Segmentation and Engagement — Audience profiles and engagement models
• Financial Sustainability Strategy — Revenue model and cost-reduction alignment
• Corporate Structure Breach — s 113(1) breach: ~200 non-employee shareholders vs 50 cap, criminal penalties, capital raise blocked
• Co-operative Conversion Pathway — Victorian CNL conversion process: Pty Ltd to distributing co-operative, 3–5 months, $3k–$8k/yr ongoing
• Governance Gaps and Risks — Board oversight, transparency, and compliance gaps
• Grant and Funding Eligibility — 50+ grant programs, $80k–$200k realistic yield, application calendar, eligibility prerequisites
• Market Conditions — Footscray market analysis and competitive landscape
• Multi-Venue Expansion — Dual-market feasibility: Fitzroy/Collingwood (proven demand, 5 gaps) vs Frankston (absolute white space, 40–60% cheaper)
• Nightclub-Only Model — Business model risk analysis and strategic implications
• Profitability Analysis — Profit drivers and financial performance tracking
• Revenue Diversification — Kitchen, functions, and alternative revenue streams
• Saturday Anchor Event Strategy — Saturday programming and revenue restoration
• Saturday Revenue Collapse — Problem diagnosis and revenue recovery opportunity
• Saturday Turnaround — Tactical programming and cost optimisation for Saturdays
• Saturday Trading Pattern — Data-driven analysis of Saturday revenue and trading patterns
• Stakeholder Trust and Credibility — Governance credibility and stakeholder relationships
• Capital Raise Blockers — 5 structural barriers to capital raise; recommended sequencing (kitchen → licence → governance → raise)
• Leadership Pipeline and Delegation — Concentration risk in CEO; government correspondence deputy needed; formal succession gaps
• Business Continuity Planning — BCP gaps: CEO single point of failure, undocumented processes, no formal plan
• Succession Planning — Leadership transition planning and delegation
• Strategic Plan — Capital raise, kitchen, and licence reclassification roadmap

Finance & Accounting

• Bank Reconciliation — Westpac account reconciliation and clearing-account reconciliation
• Cash Forecasting — Cash flow visibility and survival threshold monitoring
• Chart of Accounts — Xero account structure and P&L mapping
• Clearing Account Cycle — Amaka settlement and account reconciliation flows
• Financial Reporting — P&L visibility, data quality, and decision support
• Financial Transparency — Shareholder reporting and governance compliance
• GST Treatment — GST registration and compliance requirements
• Interest Expense Recognition — Loan interest accounting and Xero mapping
• Invoicing — Invoice automation and receivables management
• Labour Cost Structure — Labour costs, constraints, and P&L impact
• Revenue Model — Revenue streams, margins, and profitability drivers
• Revenue Recognition — Revenue accounting and clearing-account mapping
• Settlement Sync — Daily settlement and bank transfer reconciliation
• Square Capital Loans Issue — Square loan accounting and compliance
• Other Payment Clearing Issue — Non-Square clearing account issues: TryBooking, cash, EFTPOS reconciliation
• Square Cash Clearing Issue — Cash settlement and reconciliation problems
• Tax Lodgement — Tax compliance and lodgement timing
• Accounts Payable Workflow — Manual invoice processing, CEO bottleneck, supplier delivery cut-offs (FIN-001/002/003)
• Bookkeeper Role and Financial Management Capacity — Pro bono role (Shae), 1,200→379 unreconciled, no backup SLA
• Dual-Bank Reconciliation — Westpac primary + CBA cash deposits; reconciliation complexity
• POOF Ltd Intercompany Loan — $124,050 parent entity loan; ATO implications; ASIC deregistration notice Nov 2024

Governance & Compliance

• Board Composition and Meetings — Board structure and shareholder rights
• Community Ownership Narrative — Brand vs reality tension: “community-owned” narrative vs Pty Ltd structure and governance gaps
• Community-Owned Venue Economics — Australian ownership structures compared, case studies, tax implications, UK survival data
• Compliance Obligations — Regulatory and licensing compliance framework
• Insure Good Times — Advocacy campaign for structural insurance reform (Mat O’Keefe, President)
• Insurance Crisis Timeline and Status — Insurance market failure: $157k premium, one underwriter, comparable venues, grants
• Insurance Gap - Public Liability — Coverage gap: $10M–$16M exposure (corrected Apr 2026)
• Insurance Risk Assessment — Risk analysis: case law, director liability ($346k personal), mitigation strategies
• Insurance Inquiry — Parliamentary inquiry tracking (report due 27 Oct 2026, deprioritised)
• Late Night On-Premises Licence — Late Night licence conditions and requirements
• Legal Compliance — Legal obligations and regulatory requirements
• Liquor Licence and Compliance — Liquor licence conditions and compliance
• Restaurant and Cafe Licence — Restaurant/café licence classification
• Shareholder Communication Strategy — Shareholder communication cadence, content strategy, re-engagement sequencing
• Shareholder Engagement — Shareholder capital raise and involvement strategy
• Shareholder Re-engagement Campaign — 24-week phased campaign: share champions, privacy framework, digital registry tools, contact collection
• Shareholder Register Verification — 207 shareholders, 96% email, prospectus inaccessible, meeting required
• Shareholder Structure and Rights — Ownership structure and shareholder rights
• Board Composition — Mat (Chair), Shae (proposed), Monique (Pillar); no board records
• Landlord Insurance Risk — Building insurance cancelled Aug 2023; dancefloor removal demanded; existential lease risk

Marketing & Customer

• Audience Development — Customer acquisition and audience growth
• Content Calendar — Social media content planning and calendar
• Drag Bingo — Flagship weekly event and brand anchor
• Email Marketing Strategy — Email segmentation, CRM (Mailchimp recommended), customer retention
• Loyalty Programme Strategy — Hybrid tier + experience model replacing flat 5% discount; presale access, Founders programme, $17k/yr net benefit at 25% penetration
• Marketing and Communications — Integrated marketing and brand communications
• Sapphic Nights — Community event and LGBTQ+ positioning
• Social Media Presence — Platform strategy, structural decline diagnosis (organic collapse + LGBTQ+ suppression), Stories over-posting damage, format rankings, TikTok launch, UGC, ad spend benchmarks
• Brand Governance and AI Policy — External creative human-led (AI-free); internal operations AI-assisted
• Customer Email Data and Segmentation — TryBooking 8-year email asset + PinTuna; segmentation by event type/frequency
• Function Booking Process — Missing templates, pricing, workflow; revenue opportunity $800–$3k/month

Technology & Automation

• Automation Opportunities — Workflow automation and integration potential
• Cowork-Claude Code Workflow — Product development methodology
• Data Integration Architecture — Multi-system data flow and ETL architecture
• Humphrey Design System — Three-layer design architecture: shadcn/ui + tokens + Motion, “theatrical dark” aesthetic
• Email Management Strategy — 3-phase email solution: backlog recovery (Clean Email), AI triage (SaneBox), structural reorganisation (role-based addresses, shared inboxes, VA delegation, 4D framework); target ~80→10–15 emails/day
• Daily Sales Sync — Square-to-Xero daily invoice automation
• Humphrey Intelligence App — Real-time venue intelligence dashboard (Next.js 16 + React 19)
• Tech Stack — Core technology platforms and architecture choices (Next.js 16, Tailwind v4, shadcn/ui)
• Tech Stack Optimisation — Recommended additions: inventory, loyalty (Square Loyalty), email (Mailchimp), AI tools (~$500–680/month incremental)
• TryBooking Integration — TryBooking ticketing and data integration
• Banned Persons List — CRITICAL gap: no list distributed to security guards (OPS-005/006)
• Deputy-Xero Payroll Bridge — Manual transfer, undocumented Tom spreadsheet; alternatives evaluated
• Email Inbox Crisis — 25,000 unread CEO emails; meet@ multi-response chaos; reports lost
• Incident Reporting Process — Inconsistent; no standardised form; 3am exhaustion factor
• Shared Account Security — 2FA to CEO phone only; single point of failure (GOV-003/004)
• TryBooking Attendance Data Loss — 8 years ticket data retained; actual attendance discarded (OPS-007)

Competitor & Market Analysis

• Competitor Landscape — Competitive venue analysis

Walk-In Customer Analysis

• Walk-In Trade Analysis — Customer acquisition and walk-in venue patterns

Revenue Optimisation

• Community Accessible Pricing — Tiered pricing, PWYW, cross-subsidy models, LGBTQ+ economic context, language guidance
• Recurring Event Retention — Lifecycle phases, return rates, host personality, Freeman gap, loyalty mechanics for weekly events

Accessibility & Inclusion

• Disability Access and Inclusion — DDA/EOA obligations, platform lift options, staged implementation, grant pathways

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Source Documents

Operations Sources

• Operations - Improvement Opportunities — Operational bottleneck analysis
• Operations - PinTuna Loyalty Platform — PinTuna system capabilities and data
• Operations - Programming and Partnerships — Event programming and community partnerships
• Operations - Staffing and Rostering — Staff structure and rostering documentation
• Operations - Supplier Register and Payments — Supplier contacts and payment terms
• Operations - Venue Profile — Venue facilities, capacity, and licensing details

Strategy Sources

• Strategy - Brand Positioning and Community — Brand identity and community positioning
• Strategy - Revenue Diversification — Kitchen and alternative revenue opportunities
• Strategy - Strategic Plan — 12-month capital raise and expansion roadmap
• Strategy - Succession Planning and Leadership — Leadership succession planning

Finance Sources

• Financial Snapshot — Revenue, costs, survival threshold, and financial levers (25 Mar 2026)
• Forensic Audit Run3 — FY23–FY25 bookkeeping audit and corrections
• Insurance Tracker — Insurance compliance and licence requirements status
• Loan Accounts Diagnostic — Loan structure and interest expense accounting
• Saturday Analysis — Saturday trading pattern and revenue analysis
• Social Media Analytics Data — Instagram and Facebook performance metrics
• Square Xero Settlement Analysis — Settlement flows and reconciliation issues

Technology Sources

• Technology - Automation and Integration Opportunities — Integration roadmap and automation potential
• Technology - Intelligence Dashboard Planning — Dashboard specification and data requirements
• Technology - Systems Inventory — Complete systems listing and integration gaps

Governance Sources

• Board Brief - Public Intelligence — Board-level risk and opportunity assessment
• Compliance Checklist - March 2026 — Compliance obligations status tracking
• Intelligence Brief - Comprehensive Public Domain Research — Venue history and regulatory landscape
• Shareholder Registry and Email Analysis — Full 10-tab shareholder registry: 207 shareholders, 662 shares, $202k capital raised, email coverage up to 96% (Tab 5), O’Keefe family 60.19%, transaction history

Governance Sources

• Pride Constitution Draft — Draft company constitution (Mat O’Keefe, 22 Oct 2025) with Maggie O’Keefe tracked changes; defines share classes, board structure, reserved matters, founder/pillar member protections

Strategy Emails

• Mat Wartime Strategy Email — “Wartime Strategy Pivot” email (6 Apr 2026): war economy trigger, theatre lounge proposal, $10 entry, last-Sat party retention, 3pm–3am hours, kebab caravan gap, marketing approach

Operations Emails

• Kitchen Progress Inspection Email — Council EHO progress inspection (27 Mar 2026): action items, equipment status, FSS change (Lorelei → Mon), paperwork outstanding, structural works, Charlene Poole assisting

Meeting Transcripts

• Mat Meeting 11 April 2026 — 2-hour strategy meeting: theatre restaurant model, capital raise debate, staffing, Xero progress

Regulatory & Compliance Sources

• Food Premises Registration Research — Maribyrnong Class 2 registration pathway, fees, FSS, VC286 planning changes, trade waste (Apr 2026)
• Insurance Crisis Research — PL insurance market failure, underwriters, brokers, parliamentary inquiries, legal exposure $10M–$16M, grants (Apr 2026)

Licensing & Regulatory Sources

• VGCCC Licence Variation Research — R&C reclassification not viable; On-Premises (Live Music, 1am) recommended; statutory analysis, precedents, security costs, landlord consent (Apr 2026)

Corporate & Legal Sources

• Pty Ltd Share Issue Compliance Research — s 113 breach analysis, restructuring options (co-op, public company, CSF), Victorian CNL conversion process, Australian precedents, ASIC obligations (Apr 2026)
• Shareholder Re-engagement Research — Legal obligations, privacy framework (APP 3/13), share champions, digital registry tools, Bendigo/Hepburn/Enova precedents, phased campaign design, communication cadence (Apr 2026)
• Co-operative Tax Capital Raising Governance Research — Distributing co-op tax treatment (s 120/s 118 ITAA 1936), CSF ineligibility confirmed, CNL capital toolkit (shares/debentures/CCUs), hospitality co-op case studies (Hopsters/Sea Lake/Theodore/Castlemaine/Illabo), governance challenges, liquor licence transfer (Apr 2026)

Technology Sources (Research)

• Melbourne Venue Tech Stack Research — 50+ tool evaluation: Square→Xero sync, Deputy payroll, inventory, loyalty, email, BI, AI tools (Apr 2026)

Finance & Debt Sources

• Hospitality Debt Restructuring Research — Lumi rate analysis, consolidation pathways, SBR eligibility, safe harbour, intercompany loan risk (Apr 2026)

Night-Time Economy Sources

• Footscray Night-Time Economy Research — NTE structural decline, Footscray venue landscape, crime data, council programs, grant programs, development pipeline, recovery strategies (Apr 2026)

Benchmarking Sources

• Pride Venue Benchmarks Research — Revenue density, labour, COGS, event pricing, performer fees, security, community ownership benchmarks; central finding: revenue problem not cost problem (Apr 2026)
• Touring Drag Cabaret Booking Research — DRDU/RPDR alumni fee tiers, Australian booking agency landscape, local Melbourne rate card, 200-cap break-even model, anchor event strategy (Apr 2026)

Wiki Access Research Sources

• Perplexity SSG Stack Evaluation — 8 SSGs, 7 search engines, hosting, access control compared; recommends Quartz + Cloudflare Pages + Cloudflare Access ($0/month) (Apr 2026)
• Perplexity Knowledge Base UX Research — Navigation, landing page, search UX, mobile design, page-level elements, accessibility for non-technical CEO; 10 exemplar sites (Apr 2026)
• Perplexity Quartz Evaluation — Deep dive: capabilities, setup, 10 known issues, CEO customisation (5 dimensions, 2–3 dev-days), 10 live deployments evaluated (Apr 2026)

Design & UI Sources

• Melbourne LGBTQ Entertainment Landscape Research — Comprehensive Melbourne LGBTQ+ venue map (25+ venues, 7 precincts), western suburbs demographics (853k+ catchment), Beans Bar closure, UBQ/Gay Club Haus openings, City of Yarra heritage study (91 sites), competitive positioning (Apr 2026)
• Humphrey UI Overhaul Research — Tool landscape, premium dashboard patterns, and “theatrical dark” aesthetic recommendation (Apr 2026)
• Grants Report April 2026 — 50+ grant programs across all levels of government and philanthropic sources, $400k–$600k theoretical / $80k–$200k realistic (Apr 2026)
• LGBTQ Venue Expansion Research — Fitzroy/Collingwood vs Frankston dual-market feasibility, venue landscape, lease rates, regulatory environment, development pipeline (Apr 2026)
• Accessibility Obligations Research — DDA/EOA obligations, unjustifiable hardship, platform lift options ($50k–$107k), grant pathways, legal risk, staged implementation (Apr 2026)
• Deputy Xero Integration Research — Deputy–Xero native integration assessment, HIGA award gaps, 14 error types, alternative platforms (Tanda, KeyPay, Microkeeper), API capabilities, custom dev costs (Apr 2026)
• Late Night Venue WHS Research — Victorian OHS obligations for 200-cap nightclub: fatigue ($1.43M precedent), incident reporting, security supervision, CCTV retention, psychosocial regs (Apr 2026)
• LGBTQ Venue Social Media Strategy Research — Structural decline diagnosis, Stories damage, format rankings, TikTok launch, $400/mo ad spend below minimum, UGC, sponsorships, VIP tiers, Ko-fi, email as algorithm-proof channel (Apr 2026)

Email & Operations Sources

• Email Triage Management Plan — 7-section email triage plan: AI tools (SaneBox/Shortwave/Spark/Clean Email), AU VA services ($25–65/hr local, $8–18/hr offshore), 4D delegation framework, email bankruptcy recovery, Gemini AI assessment, shared inbox architecture, 17-step action plan (Apr 2026)

Kitchen & Food Strategy Sources

• Kitchen Food Strategy Research — 9-section food strategy: menu items, pricing, licensing (R&C s 9A incompatibility confirmed), food waste, food costs (28–32% target), Sunday market/drag brunch, late-night trends, recommended menu, action plan (Apr 2026)

Loyalty & Membership Sources

• Loyalty Programme Research — 7-area loyalty research: models, platforms (PinTuna/Square/Stamp Me/Liven/Hey You), benchmarks, entertainment vs F&B, database unification, ROI ($17k/yr net at 25% penetration), community ownership fundraising (June 2025)

Revenue Optimisation Sources

• Venue Revenue Optimisation Research — 8-section revenue optimisation: 6-tier pricing ($13.5k–$19.8k/event ceiling), performer fees (Melbourne rate card), audience fatigue, community pricing (PWYW/cross-subsidy), F&B upselling (35% conversion), recurring event retention, case studies (Voss/Edinburgh/Sydney), 10 recommendations (Apr 2026)

Marketing Sources

• Competitor Benchmarks — Competitor venue analysis and benchmarking
• Em Questionnaire - 105 Questions on Pride Operations — Operations deep-dive questionnaire responses
• Emily Questionnaire Analysis — Events and marketing analysis from operations
• Shareholder Reengagement Plan — Re-engagement tactics and email messaging
• TryBooking Contacts Audit — 8-year customer data quality and segmentation
• TryBooking Revenue 2023 — TryBooking ticket revenue by event category for calendar year 2023

Wiki Audit Sources

• Mat Input Required - April 2026 — 20 questions only Mat can answer, grouped by urgency (CRITICAL/IMPORTANT/NICE-TO-HAVE)
• Perplexity Research Prompts - April 2026 — 10 targeted deep research prompts for external research (Victorian licensing, insurance, food premises, grants, co-ops, competitors, benchmarks, Footscray, accessibility, touring acts)

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Decisions

• Kitchen Opening Decision — Approval to proceed with kitchen opening subject to health inspection
• Public Liability Insurance Procurement — Mandatory completion of insurance procurement before kitchen and licence reclassification
• Xero Corrections Approved — Phased remediation of Xero account structure and data quality
• Theatre Restaurant Model — Shift Saturdays from nightclub to seated theatre restaurant to cut costs (confirmed 11 Apr 2026)
• Accounting Firm Tender — Collins & Co to finish lodgement then open tender for replacement (confirmed 11 Apr 2026)
• Corporate Structure Reform — Recommended: distributing co-operative conversion to resolve s 113 breach and enable capital raise (pending Mat review and legal advice)
• Staffing Restructure Consideration — Tom/Emily role restructure under consideration; decision by 21 Apr 2026
• Mat Wiki Access Implementation — Quartz v4 + Cloudflare Pages + Cloudflare Access ($0/month) for Mat’s read-only wiki access; 3-phase implementation spec (approved Session 12)

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Analysis

• Saturday Revenue Recovery — Diagnosis, options, and hybrid recommendation for Saturday revenue collapse ($10k → $15k target)
• Licence Reclassification Financial Case — Financial case for Restaurant & Cafe reclassification ($30k–$60k/yr security saving)
• Strategic Sequencing — Kitchen Before Capital Raise — Why kitchen → licence → capital raise is the correct order
• Shareholder Communication Strategy for Capital Raise — Three-phase shareholder engagement plan aligned with Mat’s return 20 Apr
• WEB-AG-5 QA Findings — Session 7 QA pass closing the Next.js 16 App Router port: Lighthouse, axe, keyboard, SSR-flash fix, Safari deferred, lint deferred (WEB-META-2)
• WEB-META-1 CLAUDE.md Level-Up — CLAUDE.md rewritten from 29 lines to 154, codifying 12 rules traced to S1–S6 drift; before/after validation on S2 spec
• interactive-qa-post-web-ag-5 — S3–S7 runtime sweep against pride-website.vercel.app; overall PASS with 1 HIGH (events/[slug] 500→404) + 4 MEDIUM + 4 LOW findings; surfaces EventCard/EventsList blocked on content pop (#2)
• wiki-sustainability-roadmap — Plan tying WIKI-SYNC-1, WIKI-AUTO-1, WORKSPACE-1 into a coordinated rollout (2026-04-24)

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Wiki created: 10 April 2026 | Last updated: 24 April 2026 | Total pages: 265