Overview
Emily Rose has articulated a values-based approach to external communications: external graphic design and public communications should remain “as AI-free as possible” because “we are in the arts business.” This reflects Pride’s positioning within the creative and artistic community and shapes all customer-facing content decisions.
The Policy
External (Customer-Facing)
AI-free requirement: Graphic design and public communications must be human-led and human-created.
Rationale:
- Pride operates in the arts sector where authenticity and human creativity are core values
- Community expects to see human-created work from an arts venue
- “AI-generated” carries negative associations within creative communities
- Brand authenticity depends on visible human craft
Examples of in-scope:
- Event posters and promotional graphics
- Website copy and messaging
- Email campaigns to customers
- Social media content (imagery and copy)
- Press releases and media materials
- Brand identity elements (logos, colour palettes)
Internal (Back-Office Operations)
AI-assisted permitted: Internal operations and analytical work can leverage AI tools.
Examples of in-scope:
- Humphrey Intelligence App (data analysis and reporting)
- Claude Code (internal software development)
- Administrative and operational documentation
- Financial analysis and bookkeeping support
- Process optimisation and decision support
Implementation Status
Recorded as STRAT-007 in operations/improvement-log.md:
- Requirement: “External graphic design and public communications must stay human-led (AI-free)”
- Status: Ongoing (policy captured, not yet formalised in brand governance document)
- Owner: Emily Rose (programming and marketing decisions)
- Oversight: Mat O’Keefe (strategic alignment)
Key Distinction
The policy is not “no AI anywhere.” It is:
- Customer-facing creative = human-led
- Back-office operations = AI-assisted
This allows the organisation to benefit from AI productivity tools internally whilst maintaining brand authenticity externally.
Related Pages
- Brand Positioning
- Marketing and Communications
- Emily Rose
- Brand Positioning — Brand identity elements and visual guidelines