Overview
Shaemus Corcoran (known as “Shae”) is the primary technical and financial strategist for Pride of Our Footscray’s turnaround project. Currently Director (proposed for shareholder confirmation at upcoming meeting), Shae works on a permanent pro bono basis—approximately 1 hour per week of automated work—whilst maintaining his business consulting firm, Exude Group, in Melbourne.
Key Facts
- Title: Director (proposed)
- Employment: Pro bono (not on Xero payroll or Deputy roster)
- Weekly commitment: ~10 hours, largely automated
- Primary counterpart: Main strategic and financial adviser to Mat O’Keefe
- External business: Operates Exude Group—a business consulting firm specialising in turnaround and rescue operations, operational improvement, and strategic advisory
- Residence: Melbourne, Australia
- Turnaround lead: Designed and executed the entire turnaround project methodology, including sprint-based delivery, PRD-driven development, and knowledge base compilation
Major Contributions
Financial Management
- Led comprehensive Xero reconciliation: reduced unreconciled transactions from 1,200 to 379
- Resolved Square’s phantom balance issue ($4.67M) by implementing an automated monthly import process
- Manages ongoing financial analysis and data integration across multiple systems
Technology & Systems
- Built and maintains the Humphrey Intelligence App—a real-time venue dashboard providing critical operational visibility
- Developed using Claude Code, fully integrated with Pride’s Xero and operational data
- Compiled and structures the Pride of Our Footscray wiki knowledge base (188+ pages as of 12 April 2026)
- Manages data architecture and systems integration strategy
Strategic Leadership
- Conducted 2-hour strategy session with Mat O’Keefe on 11 April 2026 (Mat calling from Tokyo)
- Primary counterpart for all financial and strategic decisions during turnaround phase
- Central to project governance and decision-making framework
Strategic Context
Despite being central to Pride’s turnaround project—designing methodology, leading financial recovery, and building critical systems—Shae had no entity page until this audit (14 April 2026). This reflects the project’s rapid iteration and focus on output over documentation, now being corrected through systematic entity mapping.
The April 2026 strategy meeting represented a significant checkpoint, solidifying the turnaround approach and confirming alignment on financial targets ($25–30k/week threshold), shareholder communication, and post-turnaround governance structures.
Related Pages
- Mat O’Keefe — Director and principal shareholder
- Monique Anderson — Operations support
- Exude Group — Shae’s consulting business
- Humphrey Intelligence App — Real-time dashboard
- Pride of Our Footscray wiki — Knowledge base
- Strategic Plan — Turnaround project strategic initiative