TryBooking Revenue 2023
Overview
TryBooking ticket revenue data for calendar year 2023, extracted from the TryBooking platform. This dataset forms the basis of event category revenue analysis across the wiki.
Key Facts
- Total ticketed revenue: ~$272k (approximate, per event category breakdowns)
- Coverage: All TryBooking-ticketed events at Pride of Our Footscray during 2023
- Excludes: Walk-in bar revenue, cash door sales, private functions, and any events not ticketed through TryBooking
Revenue by Category (from event pages)
| Category | Revenue | Share | Avg Attendance |
|---|---|---|---|
| Drag Bingo | Largest category | — | 90.8 |
| Cabaret and Burlesque | $41,156 | ~15% | 64.5 |
| Themed Nights | $35,720 | ~13.1% | 114.1 |
| Pride Comedy | $20,477 | ~7.5% | 39.0 |
| Live Music | $15,506 | ~5.7% | 143.8 |
| Fundraiser Events | $6,898 | ~2.5% | 149.0 |
| Trivia Nights | $6,705 | ~2.5% | 37.8 |
Data Quality Notes
- Revenue figures are ticket sales only — does not capture bar revenue generated by attendees
- Attendance figures are tickets sold, not verified attendance (see TryBooking Attendance Data Loss)
- Some event categories overlap (e.g. fundraiser-variant events classified under other categories)
Related Pages
- TryBooking — Ticketing platform
- TryBooking Contacts Audit — Customer data quality assessment
- Programming Model — Event types, frequency, and revenue analysis
- Revenue Model — Overall revenue streams and drivers