Operations - PinTuna Loyalty Platform
Audit of PinTuna membership and loyalty programme platform, assessed 28 March 2026.
Platform Overview
Program name: Pride Perks
Status: Actively used as membership platform; loyalty rewards inactive
Member base:
- Total memberships issued: 572
- Active members: 510
- Inactive/expired: 62
- Total membership fees collected: A$8,225
Loyalty programme: Set up but never activated (0 customers, $0 spend, $0 rewards)
Membership Configuration
- Membership numbering: Custom format starting at 10000301
- Code format: QR Code
- Auto-renewal: Enabled (no expiration dates set)
- Membership gifting: Disabled
- Terms & Conditions: Include Instagram follow requirement + email newsletter consent
Email consent status: EXPLICIT — members have agreed to receive newsletters and updates. Sufficient for Australian Spam Act compliance for first-party marketing communications.
Data Fields Captured Per Member
| Field | Status | Notes |
|---|---|---|
| Member # | Populated | Sequential from 10000301 |
| First Name | Populated | All records verified |
| Last Name | Populated | All records verified |
| Plan | Populated | All “Pride Perks” |
| Populated | All records verified | |
| Phone | Populated | Australian mobile numbers (+614…) |
| DOB | Populated | Full date of birth |
| Status | Populated | Active/Inactive |
| Expiration Date | Not populated | All blank (auto-renewal) |
Membership Trends (2026)
| Month | Memberships Issued | New Members | Trend |
|---|---|---|---|
| January 2026 | ~750 | ~170 | Massive spike (likely event-driven promotion) |
| February 2026 | ~50 | ~50 | Sharp drop |
| March 2026 | ~280 | ~40 | Partial recovery |
Insight: Sign-ups are highly event-driven, not organic. No baseline demand signal.
Platform Capabilities
| Feature | Status | Notes |
|---|---|---|
| Memberships | Active | Primary use case; 572 members |
| Loyalty Programme | Inactive | Set up, never used |
| Gift Cards | Available | Not assessed |
| Store Credits | Available | Not assessed |
| Ticketing | Available | Not assessed |
| Coupons | Available | Not assessed |
| Email campaigns | Unknown | Icons suggest capability; needs investigation |
| CSV data export | Available | Export icon visible on Members list |
| Square integration | Unverified | Not confirmed; check Business Profile settings |
Critical Gaps and Issues
-
Loyalty programme is dead weight — Set up but never used. Either activate or remove to avoid confusion.
-
Square integration unverified — If PinTuna doesn’t sync with Square POS, spend data per member is unavailable, making the loyalty programme pointless even if activated.
-
62 inactive members — No expiration dates set, so “inactive” status is unclear. May be manual deactivations or bounced sign-ups.
-
No email campaign history visible — Unclear whether PinTuna has ever been used to send emails to members.
-
Full export needed — 572-member CSV should be exported and cross-referenced with shareholder registry (206 names) and TryBooking attendees.
Strategic Opportunity
PinTuna member database is the venue’s largest consented email list. With explicit email consent built into membership T&Cs, it’s a primary asset for shareholder/community engagement.
Recommended Actions
| Priority | Action | Owner | Effort |
|---|---|---|---|
| P0 | Export full member list as CSV | Shae | 10 min |
| P0 | Cross-reference with shareholder registry | Shae | 1 hr |
| P1 | Verify Square integration status | Mat/Shae | 15 min |
| P1 | Test email campaign capability | Shae | 30 min |
| P2 | Decide: activate loyalty programme or remove | Mat/Shae | Decision |
| P2 | Investigate Jan 2026 sign-up spike | Emily | 30 min |
Related Pages
- PinTuna — system entity page
- Shareholder Engagement — using PinTuna for member communications