Operations - Venue Profile
Source audit and summary of Pride of Our Footscray’s physical location, capacity, trading hours, and key facilities.
Key Facts
- Location: Level 1, 86–88 Hopkins Street, Footscray VIC 3011 (first floor, no elevator access)
- Licensed capacity: 200 patrons (Late Night On-Premises Licence)
- Trading hours permitted: Sunday–Wednesday 12 noon–1am; Thursday–Saturday 12 noon–3am
- Actual trading: Wednesday, Thursday, Friday, Saturday nights only (Sunday–Tuesday closed due to insufficient demand)
- Security model: External contracted security via VCPG Security (Victorian law prohibits internal security at licensed venues)
Facilities
Kitchen (newly opened):
- Very small operation; limited to hot dogs, pizza, toasted sandwiches, cheese plates, and platters
- No deep-fry capability (infrastructure cost and risk too high)
- Approved by inspectors 27 March 2026; awaiting equipment delivery
Cleaning:
- Conducted internally by rostered staff
- Previously contracted but insufficient trading volume to justify contractor costs
Technical systems:
- Internet: NBN business broadband via Optus (single point of failure)
- Sound system managed by Emily (Head of Programming)
- Lighting managed by Monique Anderson (Venue Manager)
- CCTV: Extensive system required by liquor licensing; record-only access
Strategic Constraints
The venue’s ground-floor location and lack of lift access creates a permanent accessibility barrier — no wheelchair access possible. This shapes who can attend events and affects disability inclusion planning.
Trading pattern constraint: Current closed-Monday-to-Tuesday model means fixed weekly costs are spread across only 4 trading nights, driving higher break-even requirements per night ($25k/week target).
Related Pages
- Trading Pattern — analysis of current trading pattern constraints
- Kitchen Expansion — timeline and operational impact of kitchen opening
- Staffing Model — how venue is resourced for current trading pattern