Emily Rose Questionnaire Analysis
Response analysis from Emily Rose (Head of Programming and Promotion, 38hr/week contractor) to 27 of 122 business questionnaire items, submitted 26 March 2026.
Key Disagreements with Mat
1. Email Marketing Belief
Mat’s answer: “We do not believe in it strongly, often goes to Spam or gets ignored.”
Emily’s answer: “I do believe in email actually! I do plan to send them monthly but I missed Feb. I want to send another one ASAP! Also that was the whole point of Pride Perks, to make them sign up for emails :)”
Implication: Emily is willing and enthusiastic co-owner of email campaigns. Shareholder re-engagement and customer email strategies should leverage her enthusiasm rather than treating email as something the team resists.
2. Performer Pay Narrative
Mat’s answer: Rates are “higher than many bigger and most famous bars” at “extreme cost.”
Emily’s answer: “Our standard rates for drag and burlesque are fair, but not significantly higher than other venues. Our DJs are actually potentially paid slightly less than market average, but we don’t get complaints as we have a good reputation in the community and are easy to work with. There are some local performers who have declined our bookings due to fees.”
Implication: The “overpay” story is more nuanced. Some acts decline due to fees (suggesting rates aren’t always above market). Event P&L automation should track performer cost vs. revenue per event for data-based answers.
3. Reports Generated But Not Read
Emily’s answer: “I also sent you a few monthly reports on socials but I don’t think you were getting time to read them so I stopped. I can provide more info on this at any time.”
Implication: Emily generates insights that get lost in Mat’s overwhelmed inbox. Automated weekly reporting and daily digests directly address this, surfacing data in consumable format. Emily’s existing social media reports should be incorporated into future dashboards.
Planning Horizon Correction
Mat’s answer: 9–12 months advance planning Emily’s answer: Average 6 months, with events on sale 1–2 months in advance
Implication: First Saturday anchor event (targeting 4 April) is feasible within Emily’s normal workflow. More aggressive timelines are possible.
Multi-Venue Expansion Signal
Mat’s vision: Centralise CEO, Head of Programming, and bookkeeper for multi-venue operation
Emily’s question: “Who would run the events in the other venues if my role is central?”
Implication: Emily is thinking about her future in the business at scale. She wants to understand career path/scope before expansion conversations progress. This is a retention signal — address proactively to retain institutional knowledge.
Factual Corrections
| Topic | Mat’s Version | Emily’s Correction | Impact |
|---|---|---|---|
| Facebook status | ”Neglected” | Active — all IG content cross-posted; FB Events actively used | Social audit revised |
| TryBooking → PinTuna emails | ”Uploaded to PinTuna” | NOT uploaded — saved separately | Re-engagement plan updated |
| Performer rates | ”Higher than most famous bars" | "Fair, not significantly higher” | Financial modelling adjusted |
| Planning horizon | 9–12 months | 6 months average | Saturday anchor event feasible |
| Promo codes | Working system | ”Generally poorly used” | Comp/VIP tracking needs review |
| X/Twitter | ”Want to use" | "Not good use of time + boycott concern” | Deprioritised in strategy |
Confirmations (No Correction)
Emily confirmed without correction:
- TryBooking as ticketing platform
- Emily manages social media (IG, Facebook, GBP)
- Meta Business Suite for scheduling
- ~$400/month paid ads
- Google Sites website, updated ad-hoc
- Sound system well-equipped
- Emily books all performers
- Booking documentation via universal spreadsheet + IG DMs
- Ticket pricing approach
- Ticketed/themed events as way forward
- Google Drive + Canva for document storage
- Programming relies on gut feel + trend awareness
- Reputational risk of AI in external comms (triple-confirmed)
Additional Intelligence
Canva sharing friction (Q85): Designs don’t auto-share between team accounts on shared Canva “team.” Emily recently manually shared venue signage. Minor but fixable.
Staff communication preference (Q26): Emily prefers email for important messages; “important messages tend to get lost in chat.” Supports structured communication approach.
Programming insight (Q86): “Our community isn’t even one thing, it’s multiple.” Different segments attend different events. Also: “what is actually achievable within the window before the trend passes?” — understands urgency of trend-driven programming.
Expansion insight (Q105): Suggested Coburg or Brunswick over Fitzroy for second venue — “close to queer precinct but rougher around the edges.” Shows strategic thinking about brand positioning vs. direct competition.
See related pages: Emily Rose, Email Marketing Strategy, Social Media Presence.