Overview

Paramount is the largest liquor wholesaler in Victoria and one of Pride’s two primary suppliers of alcohol. The company operates a modern online ordering portal and offers approximately 30-day credit terms. Paramount’s scale and market position make it a critical partner for reliable inventory supply.

Key Facts

  • Type: Liquor wholesaler
  • Market Position: Largest wholesaler in Victoria
  • Service Area: Victoria, Australia
  • Ordering Method: Online portal
  • Payment Terms: Approximately 30 days credit
  • Status: Active supplier
  • Role: Primary liquor supplier (alongside ALM)

Ordering and Operations

Pride places orders through Paramount’s online portal, leveraging the supplier’s extensive product range and reliable delivery network. The 30-day payment terms align with Pride’s operational cash flow and provide working capital flexibility for bar stock management.