Drag Bingo
Flagship weekly drag bingo event, held Friday nights. Core revenue pillar and consistent attendance driver for Pride.
Event Overview
Frequency: Weekly, Friday nights
Typical attendance: 80–120 customers
Price point: $15–$25 per ticket
Format: Drag performance combined with bingo gameplay and bar service
Role in Revenue Model
Drag Bingo is one of the few events generating reliable attendance and bar spend. Friday night target is $6,000/week, with Drag Bingo as the primary driver. The event demonstrates strong repeat attendance and community loyalty.
Programming and Artist
Bookings managed by: Emily Rose (Head of Programming)
Performer coordination: Contracted weekly; payment structured through Xero (Entertainment - Performers account)
Promotion: Instagram/Meta/TryBooking via Event Setup workflow
Customer Acquisition
Customer base is largely repeat attendees (loyalty) plus word-of-mouth from the LGBTQ+ community. Data on customer lifetime value and retention not yet extracted into Humphrey Intelligence App, but Friday nights show consistent fill rates.
Strategic Importance
Drag Bingo’s reliability makes it strategic for:
- Testing promotional timing and messaging (consistent control event)
- Measuring bar revenue impact of event format
- Establishing consistent cash flow baseline for the venue
Data Gaps
- No event-level P&L calculated; actual profitability unknown
- Attendance data printed and discarded (data loss per Event Setup)
- Customer segmentation and repeat attendance patterns not tracked
- Merchant fees and promotion cost not separately allocated
Related Pages
- Emily Rose — programmer and promoter
- Event Setup — ticketing and promotion workflow
- Trading Pattern — Friday revenue concentration
- Revenue Model — event economics
- Humphrey Intelligence App — upcoming dashboard to extract event profitability