LGBTQ+ Venue Expansion: Fitzroy/Collingwood vs Frankston Market Research
Prepared for: Pride of Our Footscray Community Bar — Board of Directors Date: April 2026 Scope: Dual-market feasibility analysis for a second LGBTQ+ venue of 150–300 person capacity with late-night licence
Executive Summary
This report assesses two expansion markets for Pride of Our Footscray: the established Fitzroy/Collingwood queer precinct and the greenfield Frankston market. Each presents a fundamentally different strategic proposition.
Fitzroy/Collingwood is Melbourne’s primary LGBTQ+ “gaybourhood” with 6–8 operating queer venues concentrated on a 600m stretch of Smith Street. The market is not saturated — it is heavily skewed toward gay men, with material gaps in women’s/AFAB spaces (Beans Bar closed March 2025), community-owned venues (none exist on the northside), and large-format inclusive late-night programming. Yarra City Council’s December 2025 adoption of Live Music Precincts covering Smith Street and Johnston Street provides strong regulatory protection for new entertainment venues. However, lease rates are high ($400–$600/sqm p.a.) and the competitive environment is dense.
Frankston is an absolute white space — no LGBTQ+ venue has ever operated in the city or anywhere on the Mornington Peninsula (NGV). The city is mid-transformation: $506 million in private CBD development, a $1.1 billion hospital redevelopment now open (Peninsula Health), the Frankston Line reconnected to the City Loop in February 2026, and a 23% commercial vacancy rate creating exceptional lease leverage at 40–60% below inner-Melbourne rates. Community infrastructure exists (Peninsula Pride, Frankston Queers, LGBTIQA+ Collaborative), but this market must be created rather than captured.
Part 1: Fitzroy / Collingwood / Abbotsford
Current LGBTQ+ & Queer-Friendly Venues
The core precinct runs along Smith Street between Gertrude Street (Fitzroy) and Johnston Street (Collingwood), approximately 600m. The Victoria’s Pride Street Party uses this corridor as its official site, confirming it as Victoria’s LGBTQ+ cultural anchor.
| Venue | Address | Capacity | Licence / Hours | Primary Offering |
|---|---|---|---|---|
| Sircuit Bar | 103–105 Smith St, Fitzroy | ~300 (multi-level) | On-premises, to 3am | Gay men’s bar, drag shows, cruise/SOP upstairs (Time Out Melbourne) |
| UBQ / LCKR Room | 95–97 Smith St, Fitzroy | 495 (licensed) | On-premises, to 3am | Queer bar + cabaret + community space; queer-owned; opened late 2023 (CommercialRealEstate) |
| The 86 Cabaret Bar | 185 Smith St, Fitzroy | ~150–200 | On-premises, to 3am | Cabaret, drag, cocktails; Thu–Sat only (The Gay Passport) |
| Evie’s Disco Diner | 230–232 Gertrude St, Fitzroy | ~200+ | On-premises, late | LGBTQ+-friendly diner/bar; drag bingo, karaoke (Evie’s) |
| Yah Yah’s | 99 Smith St, Fitzroy | ~300+ | On-premises, to 5am | Alternative nightclub; weekly free queer night “Versus” on Thursdays |
| The Laird Hotel | 149 Gipps St, Abbotsford | ~400+ | Full hotel licence | Gay men’s bear/leather bar; since 1980; heritage-protected May 2025 (Star Observer) |
| The Peel | 46 Peel St, Collingwood | ~600 | On-premises, late night | Gay male nightclub; now Fri–Sat only, midnight–7am (The Gay Passport) |
| Wet on Wellington | 162 Wellington St, Collingwood | N/A | On-premises (sauna) | Gay sauna/bathhouse; occasional mixed events (The Gay Passport) |
| DT’s Hotel | 164 Church St, Richmond | ~150–200 | Hotel licence | Inclusive gay pub; drag, karaoke; heritage-listed |
Recently closed — significant gaps:
- Beans Bar (325 Smith St, Fitzroy) — Melbourne’s only dedicated lesbian/trans/non-binary bar. Closed 22 March 2025 after less than 2 years of operation (QNews).
- Rainbow House Club (108 Smith St, Collingwood) — Inclusive queer nightclub with diverse booking policy (AFAB, BIPOC, trans performers). Closed early 2024; premises reportedly available for a new tenant (Star Observer).
Commercial Lease Rates
Lease rates for hospitality venues in the target size range (250–450 sqm for 150–300 capacity) vary significantly by street.
| Street | Estimated Face Rent ($/sqm p.a.) | Commentary |
|---|---|---|
| Smith Street, Fitzroy (north of Gertrude) | $450–$600 | Premium queer village strip; limited availability (CommercialRealEstate) |
| Smith Street, Collingwood (south of Johnston) | $400–$550 | High foot traffic; major office developments nearby |
| Johnston Street, Collingwood | $300–$600 | Wide range; Johnston/Smith corner leased at $600/sqm in Aug 2024 |
| Gertrude Street, Fitzroy | $400–$500 | Very low vacancy; near-zero vacancy noted by agents |
| Brunswick Street, Fitzroy | $220–$400 | Softer; strong daytime retail but less evening pull (CommercialPropertyGuide) |
Suburb-level retail averages: Fitzroy ~$405/sqm p.a.; Collingwood ~$438/sqm p.a. Outgoings typically add 15–25% to base rent. Hospitality fitout costs in Melbourne inner north run $2,000–$5,000/sqm.
Market Saturation & Programming Gaps
The Fitzroy–Collingwood queer nightlife market is not uniformly saturated. It is over-represented in gay male-oriented bars and under-represented across five material gaps:
Gap 1 — Women’s/Lesbian/AFAB Dedicated Space (Critical). The closure of Beans Bar in March 2025 left no permanent, dedicated space for queer women, trans femmes, and non-binary individuals on the northside. Events like LadyLike (at Wet on Wellington) and “Beers for Queers” at The Fox (monthly) serve pop-up demand only. Community discussion on Reddit explicitly identifies this gap, noting Pride of Our Footscray as one of few remaining safe spaces.
Gap 2 — Community-Owned / Not-for-Profit Model. Every current venue on the northside is a commercial for-profit operation. No community bar analogous to Pride of Our Footscray exists — a venue where fundraising, activism, social services, and LGBTQ+ health partnerships sit alongside the entertainment offer. Yarra’s own LGBTQ+ heritage study noted the historic importance of spaces beyond commercialised offerings (Star Observer).
Gap 3 — Late-Night Dance Club (Thu–Sun Inclusive). The Peel has retreated to Fri–Sat only. UBQ/LCKR Room trades to 3am but in bar format. There is no dedicated large-format queer dance club open Thursday through Sunday with inclusive programming.
Gap 4 — Dedicated Performance/Cabaret Room (200+ cap). The 86 operates at ~150 capacity, Thu–Sat only. No venue offers a properly equipped 200–300 seat performance room for cabaret, comedy, drag king, and trans-led shows.
Gap 5 — Inclusive Multi-Demographic Space. Rainbow House’s closure left a specific gap for BIPOC, trans, and AFAB performers. A performer quoted in Star Observer confirmed “a lack of places especially for AFAB and non binary performers to get booked regularly.”
Yarra City Council Late-Night Licence Policy
No current moratorium. An earlier freeze on new late-night licences across four inner Melbourne councils expired 30 June 2015 and is no longer in force (Yarra Council NTE Strategy). Yarra currently has approximately 280 licensed venues open after 10pm and 90 trading beyond 1am.
Supplementary requirements. Yarra is one of four councils requiring five additional documents with late-night applications (Victorian Government):
- Late-night liquor licence supplementary form (Yarra-specific)
- Venue Management Plan
- Noise Mitigation Strategy
- History of Compliance
- Gender-Based Violence Prevention and Response Plan
Application fees range from $1,260.80 (0–200 patrons) to $2,269.40 (401+), with a minimum 11-week processing time.
Critical regulatory tailwind — Live Music Precincts. In December 2025, Yarra Council unanimously adopted Amendment C331yara, creating designated Live Music Precincts on Smith Street south, Johnston Street, Brunswick Street, Collingwood Yards, and around Richmond Station. New residential developments within these precincts must self-soundproof under Agent of Change provisions — dramatically reducing future noise complaint risk for entertainment venues (Beat Magazine).
LGBTQ+ Heritage Recognition. In May 2025, Yarra Council approved a first-of-its-kind LGBTQ+ heritage study covering 91 sites, granting heritage protection to The Laird and noting Yarra has five times the state average of same-sex marriages (Star Observer). This signals active Council support for the queer venue landscape.
Population Growth & Development 2024–2026
Yarra’s population is projected to grow from ~103,700 to 142,000 by 2035 (37%), with Fitzroy, Collingwood, Abbotsford, and Richmond driving 85% of that growth (Yarra City Council). Growth is concentrated in 25–34 year olds (+30%) and 35–49 year olds (+32%) — the core nightlife demographic.
Key development projects:
- Fitzroy Gasworks (433 Smith St): ~1,200 new apartments, 20% affordable, targeting late 2028 completion; $54.5M sports centre already open; adds ~1,000 families directly adjacent to the queer village strip (Development Victoria)
- 243–255 Smith Street (former Woolworths): 124 apartments, VCAT-approved, heritage facade retention (The Urban Developer)
- 131 Smith Street: New apartments with ground-floor commercial, launched 2024
- Collingwood Yards: Designated Live Music Precinct; hosts major annual queer Pride Party (Collingwood Yards)
Melbourne ranked #1 in Australia’s Night Time Economy Index 2025 (Visa Australia), and Yarra has notably high early-night (9pm–midnight) trading activity (Council of Capital City Lord Mayors).
Part 2: Frankston
Late-Night Hospitality Landscape
Frankston’s nightlife clusters along Nepean Highway at “pub corner” (Pier Hotel, Grand Hotel, Cheeky Squire, The Deck) and the Wells Street strip. The scene is characterised by renovated heritage pubs and a major craft beer venue. A dedicated nightclub scene collapsed after the 21st Century Nightclub (revolving dance floor, thousands of weekly patrons) transitioned to Pier Bandroom in 2017.
| Venue | Address | Type | Latest Closing | Notes |
|---|---|---|---|---|
| Pier Hotel / Pier Bandroom | 508 Nepean Hwy | Pub + live music | Open late (events) | 1,200–1,300 cap in Bandroom; dominant late-night operator (The Pier Hotel) |
| Moon Dog Beach Club | 490 Nepean Hwy | Beach-club bar | 1am Fri–Sat | 2,000 sqm; four bars; DJ nights; opened late 2024 (The Crafty Pint) |
| Hotel Lona | Nepean Hwy / Playne St | Bar/restaurant | Late | Fully renovated, rooftop bar; leasehold listed for sale May 2025 |
| The Deck Bar | 2–4 Davey St | Rooftop bar | Late (Wed–Sun) | Cocktail bar with DJ nights |
| Grand Hotel | 499 Nepean Hwy | Sports club/bistro | Late | Large sports bar |
| Humdinger | 101 Young St | Live music bar | Late (Thu–Sun) | Comedy Thu; live music weekends |
| Southside Social | 433 Nepean Hwy | Bar/live music | Late | Listed for lease (236 sqm); garage rock vibe |
No venue in Frankston CBD currently holds a confirmed late-night licence trading past 1am regularly (Music Victoria). This represents a genuine nightclub market gap.
LGBTQ+ Venue History
No LGBTQ+-identified venue has ever operated in Frankston or anywhere on the Mornington Peninsula — a confirmed historical white space. Melbourne’s queer bar history is overwhelmingly inner-city: Fitzroy, St Kilda, Collingwood, Prahran/Chapel Street. The outer south-east has never featured (NGV).
Despite no commercial venue history, meaningful community infrastructure exists:
| Organisation | Description | Contact |
|---|---|---|
| Peninsula Pride | Government-funded queer youth program (12–25 yrs); operates at headspace Frankston | (03) 9769 6419 (headspace) |
| Frankston & Mornington Peninsula LGBTIQA+ Collaborative | Cross-council body for health, wellbeing, advocacy | sarah.brown@mornpen.vic.gov.au (Mornington Peninsula Shire) |
| Mornington Peninsula Queers (MPQs) | Social meetup group; active on Facebook | Facebook group |
| Frankston Queers | Instagram-active social group; intergenerational events | @frankston_queers |
| Rainbow Connections | Trans/NB/gender-diverse youth + families support group | Mornington Peninsula Shire |
Midsumma Festival on the Peninsula ran for the fourth consecutive year in 2026, indicating sustained and growing appetite for queer cultural events in the region.
Demographics
| Metric | Frankston LGA | Victoria | Assessment |
|---|---|---|---|
| Population (2024 est.) | ~144,615 | — | Steady growth ~1,000–2,000/yr (ABS) |
| Median age | 39 | 38 | One year above state; slightly older skew |
| 18–44 age cohort | ~47,000–48,000 (33–34%) | — | Substantial absolute count despite proportional underweight |
| Median weekly household income | $1,653 | $1,759 | 6% below Victorian median |
| Frankston South median weekly HH income | ~$2,200 | — | Well above state average — internal affluence stratification |
| % “No Religion” (suburb) | 50.1% | 38.8% | Notably secular-progressive (ABS) |
| % Never married (suburb) | 43.6% | 37.0% | Higher single/diverse households |
| Est. same-sex couples in LGA | ~600–650 | — | Implies ~14,000–21,000 total LGBTQ+ community (Rainbow Families) |
The catchment extends well beyond the LGA: Frankston is the commercial hub for the entire Mornington Peninsula (~250,000+ people). No LGBTQ+ venue exists anywhere on the Peninsula.
Commercial Lease Rates
Frankston CBD has a 23% commercial vacancy rate — 96 vacant properties confirmed by Council’s own May 2025 audit (Engage Frankston). This creates exceptional tenant leverage. Council is introducing a 300% differential rate on long-term vacant commercial properties from July 2026 to incentivise landlords to fill spaces.
| Scenario | Area | Est. Net Rent $/sqm p.a. | Annual Net Rent | Notes |
|---|---|---|---|---|
| Wells St / Nepean Hwy — fitted | 250 sqm | $400–$500 | $100,000–$125,000 | Ground floor, existing fit-out |
| Nepean Hwy — raw shell | 350 sqm | $280–$380 | $98,000–$133,000 | Requires full fit-out |
| Secondary CBD (Young/Beach St) | 300 sqm | $250–$350 | $75,000–$105,000 | Lower exposure |
Specific available sites include 433 Nepean Hwy (236 sqm, ex-restaurant/bar, 141-patron liquor licence, kitchen + alfresco — Nichols Crowder) and 489 Nepean Hwy (228 sqm, full kitchen fit-out — CommercialRealEstate).
Frankston is 40–60% cheaper than comparable Footscray or Fitzroy/Collingwood locations, with the high vacancy rate enabling negotiation of rent-free periods (1–6+ months) and landlord fit-out contributions.
Frankston City Council Night-Time Economy Policy
Planning framework. Amendment C160fran (gazetted April 2025) rezoned the CBD to Activity Centre Zone (ACZ1), enabling up to 16-storey towers, streamlining approvals, and explicitly designating the area for “leisure and entertainment.” A planning permit is no longer required for liquor sales following Amendment VC286 (gazetted 1 July 2025).
Night-time economy vision. The Frankston Metropolitan Activity Centre Structure Plan explicitly identifies a “strong night-time economy” as a key aspiration. This is backed by investment:
- $50 million Nepean Highway Boulevard redevelopment (dedicated project manager appointed 2025–26)
- $475,000 Nepean Hwy activation (lighting, facades, landscaping)
- $342,000 Night-Time Landmark Lighting Project (completed)
- $135,000 Nepean Hwy Hospitality Precinct Project (outdoor dining expansion, completed — Suburban Development)
Licence stance. No blanket restriction exists on new late-night licences in Frankston. The CBD is not a declared lockout area. Given the absence of a dense late-night cluster, Frankston is not subject to cumulative impact-style restrictions applied to inner-Melbourne precincts.
Economic Development Incentives
| Program | Amount | Details |
|---|---|---|
| Council Business Grants | Up to $15,000 (standard); up to $50,000 (“Eat Street” hospitality) | 98 businesses funded since 2012; $1.4M+ disbursed; 200+ jobs created (Imagine Frankston) |
| 2025–26 Grant Pool | $330,000 total | $300,000 general + $30,000 employment focus (Inside Local Government) |
| Waived fees | — | Public notification, minor event, kerbside trading fees all waived |
| Artist Project Grants | $4,000–$10,000 per artist | For performers/creatives who could program events (Frankston Arts Centre) |
| Suburban Revitalisation | $2M+ invested to date | Vacant shopfront activation, hospitality precinct expansion (Suburban Development) |
| Vacant Property Penalty Rate | 300% of general rate | From July 2026 — pressures landlords to lease hospitality spaces (Engage Frankston) |
Council is recognised as a “Small Business Friendly Council” by the Victorian Small Business Commission. Previous hospitality grant recipients include Hop Shop, Madame Tiger, Betty’s Burgers, and Commonfolk — demonstrating clear hospitality sector eligibility.
Population Growth & Urban Development 2024–2026
Frankston is experiencing its most significant development wave in decades. $506 million in private CBD development is approved or underway, delivering 770+ new apartments (Bayside News).
| Project | Scale | Status |
|---|---|---|
| Harbour (446–450 Nepean Hwy) | 14-storey, 94 apartments, $140M | Under construction; completion 2028 (Bayside News) |
| Pace Cinema Site (438–444 Nepean Hwy) | 14-storey, 144 apartments, $91M | Approved Aug 2025; construction 2026–2030 (The Urban Developer) |
| Pitard Group (Playne St) | 15-storey, 86 apartments + offices + retail | Under way |
| 347–349 Nepean Hwy | 10-storey, 69 dwellings + café | Approved Dec 2025 (MPNEWS) |
| 431 Nepean Hwy | 14-storey, 138 apartments + shops | Approved Dec 2025 (unanimously) |
$1.1 billion Peninsula University Hospital (formerly Frankston Hospital): 12-level clinical tower, 130 additional beds, partnership with Monash University bringing 940+ clinical students annually. Main works completed October 2025; opened to patients early 2026 (Victorian Health Building Authority).
Transport: The Frankston Line reconnected to the City Loop on 1 February 2026, significantly improving CBD connectivity. The $3B+ Level Crossing Removal Program has removed 20 crossings and built 13 new stations on the line (Victoria’s Big Build).
The Activity Centre Plan targets at least 4,000 new homes in the Frankston MAC under the Housing Statement program (Planning Victoria).
Part 3: Comparative Analysis
Cost Comparison
| Factor | Fitzroy/Collingwood | Frankston | Advantage |
|---|---|---|---|
| Lease rate ($/sqm p.a.) | $400–$600 | $280–$500 | Frankston (40–60% cheaper) |
| Annual rent (200-cap venue) | $70,000–$182,000 | $75,000–$125,000 | Frankston |
| Vacancy rate | Near-zero (Gertrude St) to moderate | 23% — exceptional leverage | Frankston |
| Fit-out incentives | Limited | Rent-free periods + landlord contributions likely | Frankston |
| Late-night licence fee | $1,260–$2,269 | $1,260–$2,269 | Equal |
| Planning permit for liquor | Required (Yarra supplementary docs) | Not required (VC286) | Frankston |
| Council grants | Limited direct hospitality grants | Up to $50,000 hospitality + artist grants | Frankston |
Market Opportunity
| Factor | Fitzroy/Collingwood | Frankston |
|---|---|---|
| Existing LGBTQ+ market | Established, proven demand | Must be created from zero |
| Competition | 6–8 operating queer venues | Zero LGBTQ+ venues; mainstream pubs only |
| First-mover advantage | Moderate (fills gaps in existing market) | Absolute (regional white space) |
| Catchment population | ~103,700 (Yarra LGA) growing to 142,000 | ~144,615 (Frankston LGA) + 250,000 Peninsula |
| Key demographic (18–44) | Growing rapidly (+30–32%) | ~47,000–48,000 (33–34% of LGA) |
| Median HH income | Above Victorian average | 6% below (but Frankston South above average) |
| LGBTQ+ community visibility | Very high (5x state average same-sex marriages in Yarra) | Emerging (organised groups, Midsumma participation) |
| Programming gaps | Women’s/AFAB, community-owned, Thu late-night | Everything — total greenfield |
Regulatory Environment
| Factor | Fitzroy/Collingwood | Frankston |
|---|---|---|
| Late-night licence moratorium | None (expired 2015) | None |
| Council NTE strategy | Informal (2014–2018 framework + Live Music Precincts) | Explicit (“strong night-time economy” in Structure Plan) |
| Agent of Change protection | Yes (Live Music Precincts, Dec 2025) | Under Clause 53.06 but no precinct designation |
| Supplementary application docs | 5 required (incl. gender-based violence plan) | Standard state requirements only |
| Council LGBTQ+ stance | Actively supportive (heritage study, Pride events) | Supportive (LGBTIQA+ Collaborative, Peninsula Pride funded) |
| Planning simplification | Standard C1Z provisions | ACZ1 + no planning permit for liquor (VC286) |
Development Pipeline
| Factor | Fitzroy/Collingwood | Frankston |
|---|---|---|
| New apartments (CBD pipeline) | 1,200+ (Fitzroy Gasworks) + 124 (Woolworths site) | 770+ approved/under construction |
| Major anchor development | Fitzroy Gasworks ($300M+, 2028) | Peninsula University Hospital ($1.1B, opened 2026) |
| Transport upgrade | Existing tram network | City Loop reconnection (Feb 2026) |
| Total private investment | Not aggregated | $506M (Council-confirmed) |
Risk Assessment
| Risk | Fitzroy/Collingwood | Frankston |
|---|---|---|
| Market creation | Low — proven demand exists | High — no established queer nightlife habit |
| Lease cost pressure | High — $135K–$182K p.a. for mid-premium | Medium — $75K–$125K p.a. with negotiation room |
| Noise complaints | Mitigated by Live Music Precincts | Managed under Clause 53.06; new towers rising |
| Late-night transport home | Excellent (trams, ride-share, walkable) | Weak — last train ~12am–1am weekends; Uber dependency |
| Perception/stigma | None — established cultural precinct | Moderate — Frankston reputation shifting but not yet resolved |
| Competition cannibalisation | Some overlap with UBQ, Yah Yah’s, The 86 | None — but mainstream pubs compete for general NTE spend |
| Community acceptance of queer branding | No risk — expected and welcome | Low-medium — community groups exist but broader suburb untested |
Strategic Conclusions
Fitzroy/Collingwood: The Proven Market Play
This is a lower-risk, higher-cost expansion. The demand is real, the gaps are documented, and the regulatory environment is supportive. Pride of Our Footscray’s community-owned model fills a specific niche that no northside venue occupies. The strongest positioning would be:
- Anchor on women’s/AFAB programming (highest-priority gap)
- Community governance structure (unique value proposition)
- Dedicated 200-cap performance room for diverse booking
- Late-night Thursday through Sunday (fills The Peel’s retreat)
The priority site to monitor is 108 Smith Street, Collingwood — former Rainbow House Club premises, reportedly available, directly on the queer strip. Brunswick Street offers the most affordable option if Smith Street proves prohibitive.
Frankston: The Market-Creation Play
This is a higher-risk, lower-cost expansion with transformational upside. The first-mover advantage is absolute — and cannot be replicated. The $506M development wave, hospital campus, City Loop reconnection, and 23% vacancy rate create a window of opportunity that may not recur. The catchment (Frankston LGA + Mornington Peninsula = ~400,000 people) has no LGBTQ+ entertainment infrastructure at all.
The key question is whether Pride of Our Footscray has the operational capacity and capital buffer to build a market from scratch over 12–24 months while benefiting from lease rates 40–60% below inner Melbourne. Community partnerships (Peninsula Pride, Frankston Queers, LGBTIQA+ Collaborative) would be essential to seed the audience.
Available sites of immediate interest: 433 Nepean Hwy (236 sqm, existing liquor licence for 141 patrons) and 489 Nepean Hwy (228 sqm, full kitchen fit-out).
The Two Are Not Mutually Exclusive
Fitzroy/Collingwood is the obvious next step for a proven operator seeking to scale within an existing market. Frankston is a longer-horizon strategic bet on a city in genuine transformation. The substantially lower cost base in Frankston means a venue there could survive a slower ramp-up — whereas a Fitzroy venue must trade profitably from day one at $135K+ annual rent.
Key Contacts & Next Steps
| Action | Fitzroy/Collingwood | Frankston |
|---|---|---|
| Commercial lease enquiries | CBRE, Colliers, Fitzroys (Smith St specialists) | Cameron Commercial, Nichols Crowder, RWC |
| Council planning | Yarra City Council Planning | Frankston City Council Planning: 1300 322 322 |
| LGBTQ+ community partnership | Yarra LGBTQ+ Heritage Study team | LGBTIQA+ Collaborative: sarah.brown@mornpen.vic.gov.au |
| Youth community | — | Peninsula Pride / headspace Frankston: (03) 9769 6419 |
| Business grants | Limited direct options | Frankston Economic Development: 1300 322 322 |
| Liquor licence | Liquor Control Victoria: www.vcglr.vic.gov.au | Same |
| Suburban Revitalisation | N/A | suburban.revitalisation@transport.vic.gov.au |
| Midsumma partnership | Midsumma Festival (existing relationship) | Midsumma + Flinders Fringe (Peninsula events) |